Aeterna Labs is a high quality context content supplier based on cutting edge machine intelligence. Through accurate content analysis, ads and messages can be placed in specific contexts. Read more
01. Contextual Advertising
Contextual advertising is all about matching ad with content – and by extension – to the right audience, too. For Aeterna Labs, this goes well beyond simply categorising pages by keyword: our self-learning algorithms use natural language processing techniques like Topic Modelling to find trends and topics.
02. Green & Ethical
The advertising industry has a considerable carbon footprint as well as bad reputation when it comes to personal integrity.
By working with quality publishers we can display your ads in good contexts, avoiding spending resources on hoax sites.
Our offices and servers are powered by renewable energy and our products are completely cookie-free.
03. Easy to use
Our products are already available in most large platforms. If you are already used to buy data or deals through Xandr, Pubmatic or Equativ, we are already available for you to use.
Not able to find the category you need? No problem, we will create it for you.
04. Brand Safety
Our leading contextual technology also comes with complete control, transparency and customisation around where your ads appear as a standard, Peace of Mind as-a-service is what we offer all of our customers.
Everything we do is based on our peopleEverything we do is based on our people
It is our skilled and engaged employees who together with modern technology form the basis of our creativity, technological success and the fact that we continually challenge ourselves to break new ground. Learn more