Ready for Cookies Death?

Google is shutting down cookies in Q1 — are you ready for the switch?

we’re Aeterna Labs. Our nimble, agile team has managed to grow our categories and market availability tenfold in the past year, with full fledged operating power for campaigns in nordics, UK, and new markets in Europe including Spain, France, Germany, Italy, Netherlands, Poland, Singapore, Australia (and anywhere in between, should you need it).

More is more is more: we’re back with more insights to see how your campaign is doing in real time, more in-stream video capacities, and more categories than ever to choose from our shopping list for Equativ, Xandr and Pubmatic. And more integrations to come!

Our cutting edge technology is ready to conquer new clients for your product — give it a try the ethical, contextual way and you’ll see you never needed cookies to place your product in your audiences’ path to begin with.

We can’t wait to work with you!

Aeterna Labs

You might be wondering how you can continue to reach your target audience without relying on invasive personal data collection.

At Aeterna, we specialise in contextual advertising, which means that we don't track users' online behaviour or demand to eat their cookies. Instead, we match the context of what a user is currently reading about with your ad, thereby finding an audience that is already interested in what you have to offer.

In today's world, consumer privacy is more important than ever, and regulations like the GDPR are making it increasingly difficult for advertisers to rely on tracking cookies. However, this doesn't mean that you have to sacrifice your ability to reach your target audience. With our contextual segments, you can still deliver your message to the right people at the right time, without compromising their privacy or relying on them to click the consent button.

So, if you're an advertiser looking to expand your reach in English, or other European languages, look no further. We can help you place your ads in the right place to reach your audience. Whether you're looking to promote a new product, raise brand awareness, or drive conversions, we've got you covered to run campaigns through Xandr, Pubmatic and Equativ.

To learn more about our segments, feel free to browse our catalogue here.

Before you start using our data, make sure to read through our best practice guide to ensure you unlock the full potential of our contextual segments.

Want to learn more? Get in touch!