We’re excited to announce a significant milestone for Aeterna Labs: our integration with Index Exchange, a global leader in programmatic advertising technology. This partnership marks another major step in helping advertisers and brands activate smarter, privacy-first campaigns with greater precision and scale.
Why This Matters
Programmatic advertising continues to evolve, and Index Exchange sits at the center of that evolution with its premium supply, transparent marketplace, and forward-thinking approach to identity and privacy. By integrating with Index Exchange, Aeterna Labs brings our advanced contextual segments and insights directly into one of the most trusted exchanges in the industry—giving marketers new ways to connect with audiences in meaningful, brand-safe environments.
The Advantages of Our Integration
1. Premium Reach at Scale
Index Exchange provides access to high-quality, brand-safe inventory across display, video, mobile, native, and connected TV (CTV). With Aeterna Labs’ contextual intelligence layered in, advertisers can reach engaged audiences when it matters most — across every screen.
2. Smarter Contextual Targeting
Our contextual segments are now seamlessly activated through Index Exchange’s supply, enabling privacy-first targeting without reliance on third-party cookies. This means more relevant ads, stronger performance, and future-ready audience strategies.
3. Enhanced Transparency and Quality
Index Exchange is known for its commitment to transparency, supply quality, and fair marketplace dynamics. Combined with Aeterna Labs’ capacity for custom brand safety controls and custom audience segments, advertisers gain full control in where and how their ads appear.
4. Omnichannel Opportunity
Consumers move fluidly across devices and formats, and this integration ensures your campaigns do too. Whether it’s CTV in the living room, mobile on the go, or premium display environments, Aeterna Labs and Index Exchange help maintain consistent, contextually relevant messaging everywhere your audience spends time.
5. Built for the Future of Privacy
As signal loss and privacy regulations reshape digital advertising, contextual targeting is more important than ever. Together, Aeterna Labs and Index Exchange provide scalable, privacy-compliant solutions that don’t compromise on performance: helping brands stay ahead of industry change.
What This Means for You
This integration gives Aeterna Labs clients direct access to premium inventory enhanced by intelligent contextual insights — driving stronger engagement, improved efficiency, and measurable results.
Whether your goal is to scale reach, improve brand safety, or future-proof your targeting strategy, our partnership with Index Exchange unlocks new opportunities to do it all — without sacrificing transparency or control.
We’re excited about what this means for our clients and partners, and we’re just getting started.
Get in Touch
Does your team buy through Index? Connect with our team to learn how you can activate our contextual segments through Index Exchange to bring smarter, privacy-first performance to your campaigns.
Let’s make programmatic advertising more intelligent — together.