Buying guidelines
Start by identifying contexts that align with your ideal audience's interests and mindset when they are exposed to the creative. This could include topics such as business, sports, or entertainment.
Look beyond limiting segments to only apply to the landing page of your ad. For example, if you're advertising an electric car, expand your reach by applying related contexts such as climate change or fuel prices. Our team is ready to assist you in finding and creating relevant segments to reach your campaign's goals.
Our segments can be bought programmatically via Deal ID or Open RTB. Send us a request to access our segments through the Data Marketplace within your DSP or if you want us to set up a PMP and sync it directly to your seatID.
While the campaign is running, continue to monitor and optimize to ensure the segments are performing at their best. This may involve tweaking your targeting or adjusting the bid amounts.
Please avoid DSP brand safety filters as our segments are built brand safe by design. We use a whitelist of quality publishers and the classified articles are continuously monitored by our quality control team to ensure the highest standards in the segments
Please note that we are not compatible with any form of third-party data. Targeting methods such as demographics which typically rely on external data sources and cookies should not be applied at all.
We create our segments to fit the market and language they operate in, make sure you are using the correct segment for your market. For a campaign that is set to run across the UK use a segment with the country code“_UK, if it’s in Sweden _SV and so forth. Ensure the geo targeting is set up accordingly and corresponds to the segment you are using. For a campaign that should run across multiple countries or languages you should use segments for each market you are targeting.
When targeting niche segments where there is not so much content we recommend a higher max bid to ensure you win those impressions. If you need advice on CPM or Bid price please reach out to your account manager.
When you start a new campaign avoid heavy targeting or KPI’s as over-optimization may restrict the delivery. We suggest you start broad and optimize as you learn what is working.
We recommend using creatives to support cross device formats, it is always a good idea to have multiple creative sizes ready for different devices.
When struggling with a deal that has little or no delivery, systematically tick off one question at a time from the questionnaire below. The issue is likely related to one or a couple of these bullet-points.
If you have confirmed that all of the above is set up correctly, but the issue still remains. Advise your SSP/DSP troubleshooting and your account manager at Aeterna.