Photo by IAB Sweden
Following the introduction, Chris joined a panel discussion alongside representatives from Swedish media houses Bonnier and Schibsted, as well as contextual data provider IAS. They explored the future of contextual advertising, the opportunities and risks related to brand safety, and how to adapt messages to fit various contexts. Chris encouraged advertisers to experiment with contextual targeting and explore ways to measure its effectiveness.
If you're looking to get ahead and learn how to tailor your message to be relevant in different contexts,