We’re thrilled to announce a major milestone for Aeterna Labs: our integration with The Trade Desk, one of the industry’s leading demand-side platforms (DSPs). This partnership represents a significant leap forward in empowering advertisers and brands to harness cutting-edge technology to reach their audiences more effectively than ever.
Why This Matters
Programmatic advertising is the lifeblood of modern digital marketing, and The Trade Desk has set the gold standard in the industry. Known for its transparency, innovation, and unparalleled scale, The Trade Desk enables marketers to deliver precise, data-driven campaigns across various channels, including display, video, mobile, connected TV (CTV), and more. With this integration, Aeterna Labs brings our contextual segments and insights into the fold, amplifying the power of programmatic for our clients.
The Advantages of Our Integration
1. Expanded Reach, Infinite Possibilities
With access to The Trade Desk's vast inventory of premium ad placements, Aeterna Labs’ clients can now engage audiences across virtually every screen and device. From CTV to native ads, this partnership allows us to deliver your message exactly where it resonates most.
2. Enhanced Data and Insights
The Trade Desk's robust data ecosystem combined with Aeterna Labs' advanced analytics tools ensures smarter, faster decision-making. Our integration allows for granular targeting and performance insights, helping you optimize campaigns in real time for maximum ROI.
3. Omnichannel Synergy
Modern consumers move seamlessly between devices and platforms, and your campaigns should too. The Trade Desk's omnichannel capabilities ensure consistent messaging across multiple touchpoints, while Aeterna Labs' automation tools make cross-channel orchestration simple and scalable.
4. Transparency and Control
Transparency is key in today’s advertising ecosystem. The Trade Desk’s commitment to an open internet and fair pricing complements our mission to deliver clarity and value to our clients. This integration ensures you remain in control of your campaigns while benefiting from clear and measurable results. With Aeterna, you have total control over your campaigns, which are customizable for audiences, segments and brand safety at the drop of a hat, all while enjoying the best in service from our team.
5. Future-Proof
Digital advertising’s landscape is always evolving, and The Trade Desk is at the forefront of tackling challenges like cookie deprecation and privacy-first tracking. Together, we’re helping brands navigate these changes with innovative solutions, namely our context-based segments, setting new benchmarks for privacy-compliant personalization.
What This Means for You
By joining forces with The Trade Desk, Aeterna Labs is doubling down on our commitment to providing you with tools that drive measurable success. Whether you're looking to scale your campaigns, deepen your audience engagement, or future-proof your advertising strategy, this integration unlocks unmatched opportunities.
We’re excited about what’s ahead and invite you to take advantage of this powerful partnership. Together with The Trade Desk, Aeterna Labs is redefining what’s possible in programmatic advertising—delivering smarter, more impactful campaigns for our clients.
Take the Leap
Get in touch with our team today to learn how you can start leveraging this integration to supercharge your marketing strategy. See all our segments here. In The TradeDesk, you'll find our segmets under the X tile (Aeterna Labs can be found at the far left).
Let’s make advertising smarter, together.